Hire the best.
Motivate the rest.™
The CraftMetrics Personality Inventory identifies improvement opportunities for the marginal producers on your team and gives valuable insights on new hires.
Four decades of validated psychometric research behind every score.
Reports analyzed
Of psychometric research behind CMPI
Higher sales commissions among high scorers (3 studies, n=931)
Increased performance ratings by management (2 studies, n=470)
Coaching & Motivation
Personality + general intelligence testing with a single job-compatibility score, anti-gaming detection, and auto-generated follow-up interview questions.
Explore the screening process
Candidate Screening
Individual coaching reports and team CultureStyle profiles that turn "manage to their strengths" from a slogan into a checklist.
See sample reports
3D Interview Process
A structured method covering Can Do, Will Do, and Follow-Through ‐ so every interviewer asks questions that matter, in the same order, every time.
See sample questions
"Whether you have ten or one thousand employees, Dr. Craft offers a practical approach to identifying your own qualities and characteristics and how to use them to recruit, retain, motivate, and understand your employees."
Robert H. Benmosche
Former Chairman of the Board and CEO, AIG and MetLife, Inc.
CraftMetrics
A Leader in the Field
For over 40 years, Dr. Larry L. Craft has been providing expert proprietary personality assessments, from the CPQ to our next generation test, the CMPI. The foundation of our method is the "Five Factor Model", which is "widely accepted by academics as the gold standard in the evolving field of personality research" according to Harvard Business Review's overview of the history of personality assessments.