Hire the Best! Motivate the Rest.

Dr. Craft's new book, Hire the Best! Motivate the Rest, is a "how to" tool kit designed to help organizational leaders increase productivity by hiring the most qualified applicants, understanding what motivates them, and coaching them based on their unique profile. The book details the three dimensions of success and how to measure, predict, and coach to maximize performance in all three: Will Do: the internal motivation that drives people to achieve; Can Do: the skills, knowledge, and experience needed to succeed; and Follow Through: the persistence, purpose, and ability to prioritze efforts. Highlighted is how to motivate employees to produce, and how to retain top producers, by focusing on what inspires each individual, based on their unique profile.